Working with motivation?

Coach, trainer, consultant?

Manager, team leader?

Looking to take your business to the next level?

Plan your route to success with Motivational Maps®.

Easy. Accurate. Useful.

Collecting vital information shouldn't be a chore. Motivational Maps is easy to use. Starting with a straightforward questionnaire, individuals can complete it in minutes.

The tool automatically analyses responses and generates clear and easy to understand reports, that reveal each person's key motivators, and their level of motivation. Each report provides actionable advice on how to increase motivation where it matters.

Take the path to your better future with Motivational Maps®.

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Where do people fit in a team?

Our ability to function effectively with others in a team is down to a number of factors, which include personality traits, attitudes, behaviours and preferred roles.

One of the most important factors, often almost completely overlooked, is the motivational profile of the individual and of the individual compared with the team profile.

For teams to grow and thrive they need to be aware of each other’s motivational profile and be able to fuel the motivators of other team members.

Build better performing teams with Motivational Maps®.

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Tap into the motivational source.

Performance depends on the right direction, the appropriate skills and massive amounts of motivation.

The Motivational Maps® system provides the solution to what is probably the most difficult of these to manage and sustain - motivation.

Motivational Maps® reveals your key motivators in clear and easy to understand reports.

Unlock motivation with Motivational Maps®.

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ISO accredited

The principles underlying Motivational Maps are based on more than a decade of research into human behaviour, organisational psychology, and motivation. As a result, Motivational Maps are ISO accredited (17065), which certifies the profiling tool provides accurate and valid data, and conforms with legislative standards for self-perception inventories.

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The Motivational Maps Summer Conference 2024

The conference itself was a powerhouse of ideas and connections.

Paul Ward

...the energy in the room was electric!!

Sarah Smith

Motivational Maps produce real results. I would recommend trying a session if you are serious about making your team as successful as they can be!

Craig McVoy, Liverpool Victoria

Motivational Maps® for individuals, teams and organisations

"Making the invisible visible"

Why use Motivational Maps?

There are many buzzwords going around at the moment, such as adaptability, innovation, and wellbeing, to name just a few, all of them claiming to hold the Holy Grail solution to business success. However, none of these can exist without first having motivation.

Used by over 70,000 people around the world, Motivational Maps are an accurate self-perception inventory based on three clusters of motivation: motivation through your relationships, motivation through your own achievements, and motivation through your individual growth. Motivation is directly correlated to productivity. The more motivated we are, the more energy we have, and therefore the more productive we become. By harnessing the power of Motivational Maps, you can increase staff performance, whilst also meeting their motivators, so they come into work energised and raring to go!

Motivational Maps are easy to apply. Completing a Map produces a personalised report for each individual. The report details their motivational profile, but also provides pragmatic and actionable steps they can take to increase their motivation. This data can then be combined to create Team Reports and Organisation Reports, giving individuals, teams, and organisations a shared language of motivation.

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  • Featured Practitioner

  • James Sale

  • creator of Motivational Maps

James Sale

As 2025 draws to a close, I want to pause and offer my heartfelt thanks to our licensees across the world who use Motivational Maps with such care, intelligence, and humanity. Wherever you are working – in organisations, teams, classrooms, coaching rooms, charities, or communities – you carry something that stretches far beyond just a 'tool'. You carry conversations that help people feel seen, understood, and valued. You create space for motivation to be named, respected, and aligned. In a world that often pulls people apart, you help bring them back into coherence with themselves and with others.
What continues to move me is not just the reach of Motivational Maps, but the integrity with which the practitioners use them. You ask better questions. You listen more deeply. You resist simplistic answers and instead honour the complexity of human motivation. That quiet professionalism is making a difference, even when the outcomes are not always immediately visible.
As you step into the coming year, my hope for you is this: may your work remain purposeful rather than pressured, confident rather than noisy, and rooted in service rather than self-promotion. May you continue to trust the depth of what you do, especially at moments when the world feels distracted, polarised, or fatigued. What you offer is still needed. Perhaps now more than ever.
Thank you for being custodians of this work, and for carrying it forward in your own distinctive way. You have my gratitude, my respect, and my blessing as you continue to help people rediscover what truly motivates them.

Join our community of Motivational Map Practitioners

Being a Motivational Maps practitioner is not only an ideal business opportunity, but also deeply satisfying as the rewards are in seeing other people achieve. Full training, resources, and practitioner events means you always have the best advice to hand. Training is provided by our Senior and Business Practitioners.

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The Mapping Motivation Series

Helping you define and measure motivation for individuals, teams and organizations.

Motivational memos...

2025-12-10

Caveat Emptor

The Hard Truth About Coaching, Competence, and the Power of Tools

The first-rate coach, Katrin Charlton, made a post earlier this year which inspired me to think about quality in coaching. As with so many things in life and business, caveat emptor—buyer beware—applies with striking force to the world of coaching. While coaching has rightly gained prominence as a method of personal and organisational development, the uncomfortable truth is that not all coaching is equal. In fact, very little of it is excellent.

The Pareto Principle offers a sobering perspective: only around 20% of coaches are genuinely good. Of those, only 4% rise to the level of excellence, and a mere 0.8% reach the status of outstanding. These figures are not claimed as mathematically precise, but they do reflect three decades of lived experience, observation, and reflection in the...read more